We have 12 for your business Facebook page 2020 one of the most influential social media platforms using Facebook effectively is important for the success of your online campaign.
12 Tips To Start Your Business Facebook Page 2020
To start out we have 12 tips for your business Facebook page 2020 one of the most influential social media platforms, using Facebook effectively is important for the success of your online campaign. Begin the process by making a business page, you will be asked to fill in the basic business information – dependent on which category you select: business/brand or community/charity.
12 tips for your business Facebook page 2020
Filling in details
You can expect to fill in the following fields:
• Page Name • Categories • Address • Business phone number
This information allows you to be found by the right audiences on Facebook and makes it easy for them to contact you. Should you need to later, you can change the category of your business page.
Do not skip or forget to fill out all the page information completely as these parts are visible and important to your followers. Facebook is great because it will often remind you to complete any steps you may have missed in the initial set-up; however, these reminders can be easy to ignore when you are busy doing other initial tasks for your business. To access these tips, click ‘see all page tips’ which will assist you through the steps that need to be completed.
Alternatively, access your ‘settings’ to go to ‘page info’ and fill in your page information there.
The page information you will need to fill for your business page to be complete, including:
• Description – tell your audience what your page is about in 155 characters. Try to be as concise and engaging as possible.
• Categories – these are the classifications your company falls under. By categorising your page, you can help users find your page easier when exploring Facebook.
• Contact info – it’s important that you have your business phone number, website and email address so that people can easily contact you.
• Location, Hours – should you have a physical store, you can share your address in this part. Although, it is not necessary to share an address, especially if you operate solely online.
• More – you can also document your price ranges to inform your users.
Optional (but recommended):
• Business story
This information will appear under the ‘About’ tab on your Facebook Page.
It is also recommended that you change the username of your page to make it easier to find via the search bar (located under the page name… the @username will appear below it – click to edit). It will also generate a custom URL for the page.
Call To Action (CTA)
Make sure to add a call-to-action (CTA) button on your cover photo. This is an opportunity to get your page visitors to act; you just have to decide what is the most important act that they could do (both in terms of your objectives and what they would be looking to do upon visiting your page – more often than not, these are the same things). When in doubt, go for what your audience is most likely to need to know from you.
Customise your page further by picking and choosing what features on your page. Under page ‘settings’, select the ‘templates and tabs’ option. The tabs, in this context, are your posts, photos, recommendations etc. This option allows you to decide how your tabs are arranged on your page. Either decide this manually or pick from one of the Facebook created templates, with the most appropriate CTA button.
Here is a list of possible tabs you may want to turn on or off for your page:
• Offers – here you can list the current offers your business is running. You may want to consider running any competitions on this tab also.
• Services – here you can highlight the services that your company offers.
• Shop – showcase your products.
• Recommendations – show consumer opinions of your company and where they can easily recommend you to others.
• Photos/video – showcase your multi-media.
• Live videos – if you plan to produce a lot of live videos, you may want to consider having this easily accessible on the page.
• Events – if you host a lot of events, you may want to have this on your page instead of just posting status’ about them.
• About – you may decide that showing all your business information on the page may be a good idea; however, most people tend to hide this section under the read more tabs, with a brief overview available on the main page.
• Notes – you can also have a notepad section on your page to highlight your notes; although, you may find this unnecessary for your purposes.
• Community – lists the friends that have liked your page. • Groups – lists the groups that you have linked to the page. This is good if you have decided to host your own groups or are an active part of already established groups.
If you are sharing the duties of marketing, you may want to add collaborators to your page. However, you may not want them to have full-access to the account. Below is a list of the roles your team can be assigned:
• Admin – full access to page (page creator is admin by default)
• Editor – they can edit the page, send messages, post (and see who has posted), create adverts and view insights.
• Moderator – respond and delete comments on the page, send messages, see who has posted, create adverts and view insights.
• Advertiser – can see who has posted, create adverts and view insights.
• Analyst – can see who has posted and view insights.
To assign roles, go to your page settings and head to ‘page roles’. Type in the name of any Facebook connection who has liked your page, or an email address associated with a Facebook account.
Personalise Your Page
Personalise your business page with consistent imagery of your brand. This is best done with a profile picture and cover photo (the one that appears at the top of your Facebook page). Both these images can portray the personality of your brand, ensuring and showing consistency with your website and other social media platforms.
Because Facebook is accessed via mobile and desktops, the photos can be displayed at different sizes to fit the device used. The best thing to do is to use an image that is optimised for both mobile and desktop viewing.
The recommended dimensions are as follows:
Profile photo – 360 x 360 pixels Cover photo – 820 x 360 pixels
You may even want to consider uploading a video (20 – 90 seconds) or a slideshow of images to show more of your brand personality. You can change it up every now and then to reflect relevant events/holidays or the sales and competitions you are running. It is okay to refresh your cover photos when needed but try not to change it every week –make your cover photos last as long as possible (and the duration of the event/sale/competition).
Make sure your cover photos/videos consistently reflect your brand but are also high-quality in terms of finish. You may want to consider designing these yourself, and there is free and easy-to-use software available you can use such as Canva. However, if you are not confident in your design skills, you may want to consider getting a designer to do these for you when required – especially when it comes to making cover videos.
For more information on covers, you may find this guide useful.
Engage Your Followers
A picture says a thousand words…
Photos and video content perform particularly well on Facebook as they draw attention when people are scrolling through their feeds. Below is a general guide to the ways you can share pictures and videos with your Facebook following:
Uploading single photos and videos: For single photos and videos, use the photo/video option located on the status box. Upload your file and add some text in the status box before you post. Single pictures and video content are good for one-off posts.
Creating a photo or video album: There may be times when you want to upload photos or videos to a dedicated album around a certain theme. Some examples may be sales/offers, competitions, locations or events. This ensures your page is easier to navigate, giving a cleaner look.
You may find it a good idea to share ‘behind the scene’ posts consisting of this type of content. Users like to get to know the brands they engage with and understanding the people behind the company can help to generate stronger connections and loyalty.
High-quality photos/videos are key to high engagement rates, so it is important that you upload the best quality content available to you. This doesn’t mean you need top-end equipment or a qualification in photography or film-making. Remember that the ‘homemade’ quality may be good if it fits in with your brand’s style. However, it should be clearly visible what you are showing your audience with the best angles and compositions. Essentially, you want your content to demonstrate that your business is professional, even if your tone is informal and familiar.
If you want to upload your own images, we would recommend that you read up on the general rules of taking effective photos and videos. It is easy to learn the tips and tricks needed to improve your photography and film-making abilities with countless guides available online or via YouTube. Try these following guides as a starting place for your own research:
How To Take A Good Picture
Sometimes the image you need may be available on ‘free for commercial use’ sites, which allow you to use imagery for any use. You need to be careful when using images from other sources to make sure that you are allowed to use it, else you could face significant fines from the author. Some images also allow you to use them if you credit the author and the creative commons license it is under. Again, if you fail to credit the author/license or follow their rules, you can face fines. The safest way forward is to use imagery from certified free stock image sites that feature thousands of high-quality images on numerous subjects. Some of the best sites include:
For more options, or for more information regarding image licensing and free stock sites, read the following feature
Facebook Live is essentially a ‘live video’ broadcasted to your following as soon as you start recording (by hitting the ‘Go Live’ button). The raw footage will be streamed to your followers in real-time who can then react and communicate with you and others. You can only go live on your mobile.
Facebook Live is a good option if you are attending an event, broadcasting a real-time interview, performing a Q&A or discussions around community topics and product releases, for example. Just keep in mind that the video must be engaging to attract an audience and at a time when your users will be online. Check the analytics part of this report to see when your users are online.
Groups are a great way to communicate with a small and engaged network who will be interested in your company. Search for relatable group topics and join everyone that you think would be relevant to your company values, products and/or services.
Just remember that this is not a place where you should just be spamming promotions and business messages. It should be a place where you naturally engage with the users and where you organically share your relevant content. This link shows you the reasons why Facebook Groups are worth having, as well as the importance of keeping up-to-date with social media algorithms.
If your business speaks to a niche audience, you may want to consider making up your own group from your business account, where you can talk about topics relevant to your community (especially if your audiences can be split into separate segments).
Further reading on the topic can be accessed here and here
Increase Your Following
As Facebook algorithms change to prioritize friends and family content over businesses, it has become increasingly more difficult for businesses on this popular platform to reach new audiences. Here are some ways you can increase your following:
• Invite your Facebook friends – this built-in feature allows you to tell all your friends about your Page. Facebook suggests a list of friends that you may want to invite to like your page; you can also search for connections that you think would follow your page also, or use emails to find users (dependent on the guidelines you have in place for your site and following the latest guidelines on data protection and uses). You may also consider inviting your co-workers, close friends and family, as well as asking them to recommend the page to their own network. You may consider a reward system for those who get more people signed up to/buying from your company. Staff members can also register the fact they work at your company (just like on LinkedIn).
• Holding contests – contests are a great way of gaining likes for your page. You may wish to run these competitions yourself, using Facebook adverts to boost them (see boosting for more information). You may also consider using apps such as ShortStack that can help you create custom campaigns for likes.
• You can run Facebook boosted adverts to gain likes, pinpointing your audience to reach a certain demographic, location and interests.
• Don’t forget to invite people who like/comment on your content to like your page. Sometimes people find your content via a friend who likes your company update, they may react to your posts without being a follower. Check the people who interact with your posts by clicking on the list of names, it will come up with a list telling you who is already following and buttons next to the names for those you can ‘invite to like’.
For more ideas, look at the following links:
How to Increase Facebook Likes: 10 Tactics That Actually Work
What And When To Post
What and When to Post
Generally, there are four types of posts that you will put onto your Facebook Page. These are:
- Text updates
You should experiment using all types of posts to ensure your Facebook Page provides variety and engagement. It is important to bear in mind that video content is the most popular type of content now according to several social media studies. For example, Buzzsumo found that of the 880 million Facebook posts published by brands, videos received twice the level of engagement than other types of posts.
Many also ask when to post and how much on average. As Facebook’s algorithms change, it can make it difficult to pinpoint a specific answer. Recommendations suggest experimenting to find what works for you. You may want to try posting tests in week-long intervals so you can see what works for you and your business. On average, most brands find that posting once a day works for them, so you may find that this also works for your business too. Remember that quality is better than quantity. Think about what you are posting and why before committing to posts that may feel redundant after thinking about them (use the social media objectives page to help you make up a successful social media strategy). Be consistent with your content as your audience will expect it.
Open the ‘Insights’ tab on the top menu to find out about the results of your page and individual posts. At the top of the Insights page, you will see the general stats for the week/month (dependent on what you allocate) including Page Likes, Engagement and Reach. Beside each one you will note up or down arrows and percentages which indicate how your page has performed in comparison to the period before it. Regularly assessing the performance of your page will help you develop your social strategy and see what works for you.
You can also use this section to check how individual posts perform organically or paid (via boosts if applied). Clicking on each post in the list will give you a bigger breakdown, including link clicks (which helps to give the piece more authority in Google. 10 link clicks will start to give the page authority rankings).
On Facebook Insights, you can also see when your followers are online. This will help you determine the best times to post. Click ‘posts’ on the insight menu so you can see what times and days your users are online. As you gain more followers, the data will change accordingly.
On the Insights overview page, you can also list the ‘pages to watch’. This is a great place to monitor the Facebook pages of your competitors/relevant accounts. This will allow you to see how they are performing week-on-week, helping you to shape your own social media strategy. To add a page, simply click the ‘Add pages’ button at the top of the section. You will be able to pick five pages to monitor.
You can access the information for paid adverts via the Insight sections too in order to see how they have performed. It is recommended you assign budgets to Facebook in order for your posts and call-to-actions to be seen by your audience, especially as Facebook algorithms change to favour the posts of a user’s family and friends over businesses. Therefore, money must be placed monthly on Facebook to see results. You don’t have to put a lot of money on, just make sure that your adverts are targeted effectively to avoid wasting money on audiences who will not click on or engage with your content.
The following will help you navigate insights: How to Use Facebook Insights to Improve Your Engagement.
Facebook Adverts And Boosted Posts
Why Do I Need Facebook Advertising?
There are several benefits to Facebook Advertising. Perhaps the most recognised are:
Making up for a declining organic reach: Facebook has officially noted that they are reducing the organic reach on business posts in the effort to fill individual’s news feeds with the content from family and friends over brands. The only way to overcome this algorithm change is to put the budget into the platform’s advertising.
Reach Wider Audiences: You can reach more people by placing budget into your Facebook advertising instead of reaching just those who subscribe to your page. With your advertising, you can set the parameters of the type of people who see your boosted posts, ensuring you reach only the target audience you want to engage with. Advanced options with Ads Manager allows you to create lookalike audiences and more detailed options.
Control: Facebook allows you to boost a range of content. Once your advert goes live, you will also have the option to cancel your advert or stop it before the deadline date.
Detailed Analytics: Facebook’s Insights give users detailed summaries to evaluate the performance of adverts. You can find out details such as link clicks, engagement rates and how many people have been reached.
What’s a Boosted Post?
A boosted post is where you pay money in order to make it appear in the timelines of your chosen audience as a sponsored post. Boosted posts are one of the simplest ways to advertise using Facebook, and even with small budgets, SME’s can achieve great results.
How Do I Boost a Post?
Boosted posts are not created in the Ads Manager like your typical adverts. To boost a post, follow these steps:
Select a post: If you’re drafting a post, you can boost instantaneously by selecting the grey Boost Post button in the right-hand corner. Most people like to leave their posts to engage organically first, assessing the best contenders to boost.
For an already-existing post, find it in your timeline feed (or via the posts section in Insights) and click the blue Boost Post button.
A pop-up will appear to streamline the post parameters.
Choose Your Audience: Pick your target audience for your boosted post. Pick location (you can even target it to specific location radius); age; gender, and write in some interests. You can also select what devices the audience are using (however, most of the time you will not need to do that unless it is specific to the content you are promoting).
Pick Your Budget: You will be asked to submit a budget for the campaign, which will be split into a daily budget over the course of your campaign. This is the total amount it will cost you to run your advert. When the budget reaches its totality, it will stop running. If the boost is proving successful, you may consider adding more budget. You can add additional budget to it during any time of the campaign.
Duration of Ad: Select the beginning and ending date of your boost via the calendars.
Check through your selections and view your advert. You can also have your advert appear on Instagram if the accounts are linked up. Once you are happy with everything, click Boost. Your advert will be reviewed and will run upon approval.
If your advert is rejected, contact the support team for assistance.
What are Facebook Adverts?
Facebook adverts are created through the Ads Manager section. These differ from boosted posts because you are not boosting content but making specific adverts for business objectives (such as website visits, page likes, shop orders etc).
How Do I Make a Facebook Advert?
Simply make your way to the Ads Manager option on your page. It will open a dedicated interface where you will be able to make, manage and review all your adverts. For more assistance, see the following guides:
Facebook Boost v Facebook Advert
There’s really no competition when it comes to boosting and adverts. Each has their purposes, and are used in different circumstances. A Facebook boost is good to raise brand awareness by sharing content that users may like; it also helps to raise the authority of your content and blogs (and overall site SEO value). It can also help to grow your audience.
Facebook Adverts help to drive results in specific objectives rather than content and give more parameters in targeting.
You may consider outsourcing your social media advertising to a specialist or taking it in-house. Whatever course of action you decide to do, it’s good for you to understand how the platform advertising works so that you plan out what objectives will work in your favour.
As well as our 12 tips for your business Facebook page 2020 we will be doing help pages for Twitter, Instagram and LinkedIn look out for these posts.
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