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David Rampling Love of Art and Nature

Living in Clovelly North Devon, David Rampling love of art and nature has been with him from a child. Born in Suffolk he tells us of his life and his obsession with all things nature from Suffolk to The Isle of Mull to Lundy Island and finally at peace in North devon.


David Rampling Love of Art and Nature

I have been fascinated by wildlife for as long as I can remember. And a childhood in rural Suffolk brought me into contact with so much of it. I was the weird ’bird boy’ at school, and the two lovely women who ran the school library soon got used to caring for whatever animal I turned up within the morning. Baby rats, Magpies, Jackdaws, Snakes, it could be anything. I read books on wildlife, and how to care for it, voraciously. I learned as much as I could from local Gamekeepers, Eel fishermen, Poachers and bird watchers. I liked to draw, even then, but the school was not for me. I could not concentrate on lessons and spent my time looking out of the window and thinking about wildlife. My father, a scientist, was disappointed at my unwillingness to study the things I was being taught in a school that had no idea how to handle a boy obsessed with nature.


David with a Lanner Falcon on his head

I Learned How to Hunt

I learned how to hunt, and how to poach, quietly at night. My parents had divorced and now I lived with my mother and six siblings and anything I could catch was appreciated by my mother, who cooked many a fine Rabbit pie, Pheasant casserole, or Coypu stew!

I drifted for a few years, taught myself taxidermy from library books, and made a reasonable living at that.

I decided to study agriculture at college, I had no experience of it, farming was not in my family. But I knew I wanted to work outside, with a dog, so I signed up. And at last I found something I wanted to study. No previous experience was not a disadvantage at all, as it meant I was a blank piece of paper. And the more I studied, the more I wanted to learn. The college, and the lecturers, seeing my passion, offered me work on the college farm early in the morning, and in the evenings after college work. I had begun to hunt with hawks by then, and my Sparrowhawk came to college every day with me.

When my course finished, they offered me a full-time job working on the college farm, and within three years I was running the whole thing. Pigs, sheep, cattle, arable…I loved it all.

Davids Painting of an Owl

I Was Offered a Farm to run on the Isle of Mull

I was offered a farm to run on the Isle of Mull, off Scotlands west coast. I jumped at the chance. And soon had Golden Eagles soaring over my sheep fields. It was as if I had died and gone to heaven. The scenery, the wildlife, the coastline, the shellfish. And SO many rabbits. And when not working on the farm, I was hunting with my hawk and my working Collies. After three years I fancied a change and moved to Scotlands east coast, to run another big farm, with pedigree Highland cattle, a pheasant shoot, a Deer Park and a Fly fishing trout farm all attached. And still, I hunted and flew hawks, whenever I could. Adjacent to the farm was one of the UK’s first ‘falconry centres’, which was part of the reason I took the job in the first place. And in my spare time, I learned how to manage a whole team of hawks and do flying demonstrations. Those first shows were terrifying for a shy boy like me. But I practised until I got good at it, and was no longer shy.

 

I Wanted to Come Home to England

After a few years, I wanted to come home to England, and my advert in the ‘Farmers Weekly’ ( pre-internet) stated ‘Experienced shepherd with good working collie seeks lambing position in the south-west’. And the first phone call I got was to offer me the job as a shepherd on Lundy Island. Now, you may not be aware that Lundy Island is a special place for falconers like me. The Peregrine falcons who live there are birds of myth and legend for us. So I jumped at it…that year, 1993 was one of the best of my life, and it was there I met my second wife and mother to my two kids. I was only supposed to be there for the spring, but I stayed for a year. It was on Lundy started to draw again. No Tv or other distractions, and when I started drawing I could not stop. My stepmother sent me some paints, and a book on art and that was it…I have not stopped painting from that day to this.

I married and had two kids. Moved to the Devon mainland and travelled around doing shows with my hawks. I also worked for the council as the Animal Welfare officer for our local council just in time for ‘Foot and mouth’ to rear its ugly head.

I Knew the Stanbury’s

I knew the Stanbury’s, who own and run The Milky Way Adventure Park, thanks to the small bird of prey centre they had there. I knew they were good people to work for, and they offered me the centre to run in the new year of 2001. For nearly two decades I have done their summer bird demos with my ever-growing team of hawks, falcons, eagles, owls and vultures, and I can hardly believe my luck. It has allowed me to hone my painting skills, and push the envelope of what can be done with a team of birds, reared and flown on home soil. Now, falconers come from all over the UK and beyond to see my birds fly and to learn how they can be given extended periods of free time to explore the countryside, hunt for themselves, and still return home at a set time to start a show.

David with a Saker Falcon

And Now in My Mid Fifties

And now, in my mid fifties, I paint non stop. I have a busy website sending my paintings and prints all over the world. I illustrate falconry books. I get to catch my own tea with my hawks in the winter, and teach people about birds of prey and their place in our ecology in the summer. I can hardly believe my luck. I get paid to do all that..

And I live in Clovelly. A village I saw for the first time appearing out of the sea mist on a boat trip from Lundy Island. My cottage is so old the walls are like skin, a living breathing structure. And I paint. It has truly been a charmed life..and sometimes I have to pinch myself….

Peregrine Falcon with its kill

Find Out More David Rampling love of art and nature

Rampling Art

For more art work from David Rampling go to https://ramplingart.co.uk/

Falconry

If you would like to know more about Falconry here are two websites that may be useful

British Falconers’ Club A Future With Falconry


You can sign up to use Yellow Trumpet today as a recommender or a business. Simply follow our simple registration process to get started. If you have any questions, feel free to get in touch with us! We love to hear from you.


Add Your Business Here


The world will carry on in the future, we will still be here working buying keep the faith and look forward.


9 June 2020 / by / in ,
12 Tips For Your Business Facebook Page 2020

  We have 12 for your business Facebook page 2020 one of the most influential social media platforms using Facebook effectively is important for the success of your online campaign. 


12 Tips To Start Your Business Facebook Page 2020

To start out we have 12 tips for your business Facebook page 2020 one of the most influential social media platforms, using Facebook effectively is important for the success of your online campaign. Begin the process by making a business page, you will be asked to fill in the basic business information – dependent on which category you select: business/brand or community/charity. 


Social Media and Faceboo

12 tips for your business Facebook page 2020

Filling in details

You can expect to fill in the following fields:

 • Page Name • Categories • Address • Business phone number

 This information allows you to be found by the right audiences on Facebook and makes it easy for them to contact you.  Should you need to later, you can change the category of your business page. 

 Do not skip or forget to fill out all the page information completely as these parts are visible and important to your followers. Facebook is great because it will often remind you to complete any steps you may have missed in the initial set-up; however, these reminders can be easy to ignore when you are busy doing other initial tasks for your business. To access these tips, click ‘see all page tips’ which will assist you through the steps that need to be completed. 

Alternatively, access your ‘settings’ to go to ‘page info’ and fill in your page information there. 

 The page information you will need to fill for your business page to be complete, including: 

 • Description – tell your audience what your page is about in 155 characters. Try to be as concise and engaging as possible. 

• Categories – these are the classifications your company falls under. By categorising your page, you can help users find your page easier when exploring Facebook. 

• Contact info – it’s important that you have your business phone number, website and email address so that people can easily contact you. 

• Location, Hours – should you have a physical store, you can share your address in this part. Although, it is not necessary to share an address, especially if you operate solely online. 

• More – you can also document your price ranges to inform your users. 

 Optional (but recommended):

• Business story

• Awards

• Products/Services

 This information will appear under the ‘About’ tab on your Facebook Page. 

It is also recommended that you change the username of your page to make it easier to find via the search bar (located under the page name… the @username will appear below it – click to edit). It will also generate a custom URL for the page. 

Call To Action (CTA)

Make sure to add a call-to-action (CTA) button on your cover photo. This is an opportunity to get your page visitors to act; you just have to decide what is the most important act that they could do (both in terms of your objectives and what they would be looking to do upon visiting your page – more often than not, these are the same things). When in doubt, go for what your audience is most likely to need to know from you.  

Call To Action (CTA) button

 Customise your page further by picking and choosing what features on your page. Under page ‘settings’, select the ‘templates and tabs’ option. The tabs, in this context, are your posts, photos, recommendations etc. This option allows you to decide how your tabs are arranged on your page. Either decide this manually or pick from one of the Facebook created templates, with the most appropriate CTA button. 


Tabs

Here is a list of possible tabs you may want to turn on or off for your page:
• Offers – here you can list the current offers your business is running. You may want to consider running any competitions on this tab also.

• Services – here you can highlight the services that your company offers.

• Shop – showcase your products.

• Recommendations – show consumer opinions of your company and where they can easily recommend you to others.

• Photos/video – showcase your multi-media.

• Live videos – if you plan to produce a lot of live videos, you may want to consider having this easily accessible on the page.

• Events – if you host a lot of events, you may want to have this on your page instead of just posting status’ about them.

• About – you may decide that showing all your business information on the page may be a good idea; however, most people tend to hide this section under the read more tabs, with a brief overview available on the main page.

• Notes – you can also have a notepad section on your page to highlight your notes; although, you may find this unnecessary for your purposes.

• Community – lists the friends that have liked your page. • Groups – lists the groups that you have linked to the page. This is good if you have decided to host your own groups or are an active part of already established groups.

Account Roles

If you are sharing the duties of marketing, you may want to add collaborators to your page. However, you may not want them to have full-access to the account. Below is a list of the roles your team can be assigned:

• Admin – full access to page (page creator is admin by default)

• Editor – they can edit the page, send messages, post (and see who has posted), create adverts and view insights.

• Moderator – respond and delete comments on the page, send messages, see who has posted, create adverts and view insights.

• Advertiser – can see who has posted, create adverts and view insights.


• Analyst – can see who has posted and view insights.
To assign roles, go to your page settings and head to ‘page roles’. Type in the name of any Facebook connection who has liked your page, or an email address associated with a Facebook account.

Personalise Your Page

Personalise your business page with consistent imagery of your brand. This is best done with a profile picture and cover photo (the one that appears at the top of your Facebook page). Both these images can portray the personality of your brand, ensuring and showing consistency with your website and other social media platforms.

Because Facebook is accessed via mobile and desktops, the photos can be displayed at different sizes to fit the device used. The best thing to do is to use an image that is optimised for both mobile and desktop viewing.
The recommended dimensions are as follows:
Profile photo – 360 x 360 pixels Cover photo – 820 x 360 pixels
You may even want to consider uploading a video (20 – 90 seconds) or a slideshow of images to show more of your brand personality. You can change it up every now and then to reflect relevant events/holidays or the sales and competitions you are running. It is okay to refresh your cover photos when needed but try not to change it every week –make your cover photos last as long as possible (and the duration of the event/sale/competition).

Make sure your cover photos/videos consistently reflect your brand but are also high-quality in terms of finish. You may want to consider designing these yourself, and there is free and easy-to-use software available you can use such as Canva. However, if you are not confident in your design skills, you may want to consider getting a designer to do these for you when required – especially when it comes to making cover videos.
For more information on covers, you may find this guide useful.

Engage Your Followers

A picture says a thousand words…
Photos and video content perform particularly well on Facebook as they draw attention when people are scrolling through their feeds. Below is a general guide to the ways you can share pictures and videos with your Facebook following:


Uploading single photos and videos: For single photos and videos, use the photo/video option located on the status box. Upload your file and add some text in the status box before you post. Single pictures and video content are good for one-off posts.
Creating a photo or video album: There may be times when you want to upload photos or videos to a dedicated album around a certain theme. Some examples may be sales/offers, competitions, locations or events. This ensures your page is easier to navigate, giving a cleaner look.
You may find it a good idea to share ‘behind the scene’ posts consisting of this type of content. Users like to get to know the brands they engage with and understanding the people behind the company can help to generate stronger connections and loyalty.

High-quality photos/videos are key to high engagement rates, so it is important that you upload the best quality content available to you. This doesn’t mean you need top-end equipment or a qualification in photography or film-making. Remember that the ‘homemade’ quality may be good if it fits in with your brand’s style. However, it should be clearly visible what you are showing your audience with the best angles and compositions. Essentially, you want your content to demonstrate that your business is professional, even if your tone is informal and familiar.
If you want to upload your own images, we would recommend that you read up on the general rules of taking effective photos and videos. It is easy to learn the tips and tricks needed to improve your photography and film-making abilities with countless guides available online or via YouTube. Try these following guides as a starting place for your own research:

How To Take A Good Picture

How to Take Good Pictures: A non-photographer’s guide
9 Top Photography Composition Rules You Need to Know
5 Things that Will Make Your Films Instantly Better

Sometimes the image you need may be available on ‘free for commercial use’ sites, which allow you to use imagery for any use. You need to be careful when using images from other sources to make sure that you are allowed to use it, else you could face significant fines from the author. Some images also allow you to use them if you credit the author and the creative commons license it is under. Again, if you fail to credit the author/license or follow their rules, you can face fines. The safest way forward is to use imagery from certified free stock image sites that feature thousands of high-quality images on numerous subjects. Some of the best sites include:
Unsplash

Pixabay

Pexels


For more options, or for more information regarding image licensing and free stock sites, read the following feature

Facebook Live

Facebook Live is essentially a ‘live video’ broadcasted to your following as soon as you start recording (by hitting the ‘Go Live’ button). The raw footage will be streamed to your followers in real-time who can then react and communicate with you and others. You can only go live on your mobile.
Facebook Live is a good option if you are attending an event, broadcasting a real-time interview, performing a Q&A or discussions around community topics and product releases, for example. Just keep in mind that the video must be engaging to attract an audience and at a time when your users will be online. Check the analytics part of this report to see when your users are online.

Facebook Groups

Groups are a great way to communicate with a small and engaged network who will be interested in your company. Search for relatable group topics and join everyone that you think would be relevant to your company values, products and/or services.
Just remember that this is not a place where you should just be spamming promotions and business messages. It should be a place where you naturally engage with the users and where you organically share your relevant content. This link shows you the reasons why Facebook Groups are worth having, as well as the importance of keeping up-to-date with social media algorithms.
If your business speaks to a niche audience, you may want to consider making up your own group from your business account, where you can talk about topics relevant to your community (especially if your audiences can be split into separate segments).
Further reading on the topic can be accessed here and here

Increase Your Following

As Facebook algorithms change to prioritize friends and family content over businesses, it has become increasingly more difficult for businesses on this popular platform to reach new audiences. Here are some ways you can increase your following:
• Invite your Facebook friends – this built-in feature allows you to tell all your friends about your Page. Facebook suggests a list of friends that you may want to invite to like your page; you can also search for connections that you think would follow your page also, or use emails to find users (dependent on the guidelines you have in place for your site and following the latest guidelines on data protection and uses). You may also consider inviting your co-workers, close friends and family, as well as asking them to recommend the page to their own network. You may consider a reward system for those who get more people signed up to/buying from your company. Staff members can also register the fact they work at your company (just like on LinkedIn).

• Holding contests – contests are a great way of gaining likes for your page. You may wish to run these competitions yourself, using Facebook adverts to boost them (see boosting for more information). You may also consider using apps such as ShortStack that can help you create custom campaigns for likes.
• You can run Facebook boosted adverts to gain likes, pinpointing your audience to reach a certain demographic, location and interests.
• Don’t forget to invite people who like/comment on your content to like your page. Sometimes people find your content via a friend who likes your company update, they may react to your posts without being a follower. Check the people who interact with your posts by clicking on the list of names, it will come up with a list telling you who is already following and buttons next to the names for those you can ‘invite to like’.
For more ideas, look at the following links:

18 Ways to Increase Facebook Likes and Followers in 2020

How to Increase Facebook Likes: 10 Tactics That Actually Work

What And When To Post

What and When to Post

Generally, there are four types of posts that you will put onto your Facebook Page. These are:

  • Photos
  • Videos/stories
  • Text updates
  • Links

You should experiment using all types of posts to ensure your Facebook Page provides variety and engagement. It is important to bear in mind that video content is the most popular type of content now according to several social media studies. For example, Buzzsumo found that of the 880 million Facebook posts published by brands, videos received twice the level of engagement than other types of posts.

Many also ask when to post and how much on average. As Facebook’s algorithms change, it can make it difficult to pinpoint a specific answer. Recommendations suggest experimenting to find what works for you. You may want to try posting tests in week-long intervals so you can see what works for you and your business. On average, most brands find that posting once a day works for them, so you may find that this also works for your business too. Remember that quality is better than quantity. Think about what you are posting and why before committing to posts that may feel redundant after thinking about them (use the social media objectives page to help you make up a successful social media strategy). Be consistent with your content as your audience will expect it.

Facebook Insights

Open the ‘Insights’ tab on the top menu to find out about the results of your page and individual posts. At the top of the Insights page, you will see the general stats for the week/month (dependent on what you allocate) including Page Likes, Engagement and Reach. Beside each one you will note up or down arrows and percentages which indicate how your page has performed in comparison to the period before it. Regularly assessing the performance of your page will help you develop your social strategy and see what works for you.

You can also use this section to check how individual posts perform organically or paid (via boosts if applied). Clicking on each post in the list will give you a bigger breakdown, including link clicks (which helps to give the piece more authority in Google. 10 link clicks will start to give the page authority rankings).

On Facebook Insights, you can also see when your followers are online. This will help you determine the best times to post. Click ‘posts’ on the insight menu so you can see what times and days your users are online. As you gain more followers, the data will change accordingly.

On the Insights overview page, you can also list the ‘pages to watch’. This is a great place to monitor the Facebook pages of your competitors/relevant accounts. This will allow you to see how they are performing week-on-week, helping you to shape your own social media strategy. To add a page, simply click the ‘Add pages’ button at the top of the section. You will be able to pick five pages to monitor.

You can access the information for paid adverts via the Insight sections too in order to see how they have performed. It is recommended you assign budgets to Facebook in order for your posts and call-to-actions to be seen by your audience, especially as Facebook algorithms change to favour the posts of a user’s family and friends over businesses. Therefore, money must be placed monthly on Facebook to see results. You don’t have to put a lot of money on, just make sure that your adverts are targeted effectively to avoid wasting money on audiences who will not click on or engage with your content.

The following will help you navigate insights: How to Use Facebook Insights to Improve Your Engagement.

Facebook Adverts And Boosted Posts

Why Do I Need Facebook Advertising?

There are several benefits to Facebook Advertising. Perhaps the most recognised are:

Making up for a declining organic reach: Facebook has officially noted that they are reducing the organic reach on business posts in the effort to fill individual’s news feeds with the content from family and friends over brands. The only way to overcome this algorithm change is to put the budget into the platform’s advertising.

Reach Wider Audiences: You can reach more people by placing budget into your Facebook advertising instead of reaching just those who subscribe to your page. With your advertising, you can set the parameters of the type of people who see your boosted posts, ensuring you reach only the target audience you want to engage with. Advanced options with Ads Manager allows you to create lookalike audiences and more detailed options.

Control: Facebook allows you to boost a range of content. Once your advert goes live, you will also have the option to cancel your advert or stop it before the deadline date.

Detailed Analytics: Facebook’s Insights give users detailed summaries to evaluate the performance of adverts. You can find out details such as link clicks, engagement rates and how many people have been reached.

What’s a Boosted Post?

A boosted post is where you pay money in order to make it appear in the timelines of your chosen audience as a sponsored post. Boosted posts are one of the simplest ways to advertise using Facebook, and even with small budgets, SME’s can achieve great results.

How Do I Boost a Post?

Boosted posts are not created in the Ads Manager like your typical adverts. To boost a post, follow these steps:

Select a post: If you’re drafting a post, you can boost instantaneously by selecting the grey Boost Post button in the right-hand corner. Most people like to leave their posts to engage organically first, assessing the best contenders to boost.

For an already-existing post, find it in your timeline feed (or via the posts section in Insights) and click the blue Boost Post button.

A pop-up will appear to streamline the post parameters.

Choose Your Audience: Pick your target audience for your boosted post. Pick location (you can even target it to specific location radius); age; gender, and write in some interests. You can also select what devices the audience are using (however, most of the time you will not need to do that unless it is specific to the content you are promoting).

Pick Your Budget: You will be asked to submit a budget for the campaign, which will be split into a daily budget over the course of your campaign. This is the total amount it will cost you to run your advert. When the budget reaches its totality, it will stop running. If the boost is proving successful, you may consider adding more budget. You can add additional budget to it during any time of the campaign.

Facebook Choose Audience

Duration of Ad: Select the beginning and ending date of your boost via the calendars.

Check through your selections and view your advert. You can also have your advert appear on Instagram if the accounts are linked up. Once you are happy with everything, click Boost. Your advert will be reviewed and will run upon approval.

If your advert is rejected, contact the support team for assistance.

What are Facebook Adverts?

Facebook adverts are created through the Ads Manager section. These differ from boosted posts because you are not boosting content but making specific adverts for business objectives (such as website visits, page likes, shop orders etc).

How Do I Make a Facebook Advert?

Simply make your way to the Ads Manager option on your page. It will open a dedicated interface where you will be able to make, manage and review all your adverts. For more assistance, see the following guides:

Facebook’s Best Practices for Ads Manager

How to Use Facebook Ads Manager: A Guide for Beginner’s

Facebook Boost v Facebook Advert

There’s really no competition when it comes to boosting and adverts. Each has their purposes, and are used in different circumstances. A Facebook boost is good to raise brand awareness by sharing content that users may like; it also helps to raise the authority of your content and blogs (and overall site SEO value). It can also help to grow your audience.

Facebook Adverts help to drive results in specific objectives rather than content and give more parameters in targeting.

You may consider outsourcing your social media advertising to a specialist or taking it in-house. Whatever course of action you decide to do, it’s good for you to understand how the platform advertising works so that you plan out what objectives will work in your favour.

As well as our 12 tips for your business Facebook page 2020 we will be doing help pages for Twitter, Instagram and LinkedIn look out for these posts.


You can sign up to use Yellow Trumpet today as a recommender or a business. Simply follow our simple registration process to get started. If you have any questions, feel free to get in touch with us! We love to hear from you.


Add Your Business Here


 “By failing to prepare, you are preparing to fail.”

  • Benjamin Franklin

The world will carry on in the future, we will still be here working buying keep the faith and look forward.


19 May 2020 / by / in
Help Support Promote Devon Businesses

Our primary focus is to help support promote small business owners in Devon and find innovative ways to fuel innovation and drive business growth. By generating new business through our collective community, we create jobs for local people and help the local economy. Then, we provide strategy and support to sustain that digital growth to help small businesses become bigger and more stable enterprises.


Help Support Promote Devon Businesses

Devon is world-class by nature, with an economy bigger than Bristol (valued at over £17 billion) and the second most visited county in the UK. We received over 24 million overnight visitors last year, who spent over £2.5 billion in our local economy. Yet most small businesses in Devon are behind the digital curve, we’re looking to help those businesses find customers, employees and each other through skills transfer and support. Therefore, we’re primarily focussed on serving the Devon area, but watch this space, as we grow we’ve got plans to move into the surrounding areas and help small businesses throughout the UK to unleash their potential.



Local Shopper

All this talk of Yellow Trumpet may have you wondering who we are and what we do; why should your business sign up or why, as a local shopper, should you be sharing your opinions with our online community?

The truth is, there are so many reasons why the local community benefits from Yellow Trumpet, whether you’re a local looking to support the small businesses in the area, or you’re a business trying to reach more Devon residents. We are the bridge between the two communities, and here are the key benefits you can both enjoy when you use Yellow Trumpet:


Businesses Online Presence

For today’s businesses, having an online presence is vital to success. But how can you build online authority when you have budget constraints? One of the key strategies of effective search engine optimisation (SEO) is building the amount (and quality) of links directing to your website. The more links you obtain, the higher your site is ranked in terms of its authority, and the higher you appear in Google searches.

Many, digital-savvy companies will use relevant directory sites as a way of obtaining these links for affordable prices. For example, you can join Yellow Trumpet for as little as £75 per month! The thing is, Google places a certain value on the types of links coming in; the more relevant to your business, the better! That’s why a local directory with defined categories, which is always growing in authority, will benefit your website SEO in the long-run. Directory listings will also help to associate your website with all the right keywords your customers are searching.

What’s more, with directory sites that engage users, you can gain brand awareness with the right audience. Let’s put it this way: each Yellow Trumpet user is a potential customer that you can connect with and convert.


Working From Home

Local Businesses

For any local business, reputation is essential, and Yellow Trumpet can help to develop your standing within the local community. Times have changed, and many people now turn to online platforms to get information on businesses within specific fields, and will most likely compare them. Nowadays, it’s all about credibility. Reviews help to demonstrate trust in your business, and studies show that peers will profoundly influence your customers.

Encouraging Reviews

Encouraging reviews across multiple platforms will show customers why they should opt for your business. Additionally, it demonstrates to

why your business should be listed above your competitors, therefore, helping to build the authority of your website and brand presence online. The logic also works offline too, with positive recommendations coming in, Yellow Trumpet can be a means of your word of mouth marketing. You can also use the best recommendations as part of offline and online marketing such as social media posts or posters, for example.

For customers, you have one easy-to-use platform to read through the reviews and make an informed decision about which business to go with. You can also engage with the businesses via your Yellow Trumpet reviews. Get your voice heard to showcase what you love about local businesses or highlight some areas for improvement. You can help to shape the local businesses you use every day, while also getting a chance to win prizes for your feedback!


Support Local People

Support Local People

We’ll continue to support local people with our guides, features, news and interviews. We pride ourselves on keeping our blog up-to-date with the latest and greatest local events; getting to know the local business owners; helpful marketing tips and Devon lifestyle inspiration.

The great thing about our content is that you can use it to plan for your business or personal life. You can even share our content as part of your social plans, whether you want to inform friends, family or your customers.

As a business, you have the opportunity to write blogs that we will feature on our blog. Or, if you need our help, we can write engaging copy for you. Each one serves as a way to connect, share and promote yourself to the local community.

Yellow Trumpet will provide you with dynamic, interesting and quality content that truly benefits its readers. Because that’s what they deserve!

You can sign up to use Yellow Trumpet today as a recommender or a business. Simply follow our simple registration process to get started. If you have any questions, feel free to get in touch with us! We love to hear from you.


Add Your Business Here


 “By failing to prepare, you are preparing to fail.”

  • Benjamin Franklin

The world will carry on in the future, we will still be here working buying keep the faith and look forward.


12 May 2020 / by / in ,
7 Tips for Businesses During Covid19 Lockdown

The Coronavirus is affecting nearly 80% of businesses around the world and a fifth of them will go bust. It is difficult in theses time to know what to do when you are the business owner with the responsibility to keep your business going and to your staff when all this is over. An estimated two million people will be unemployed after the shutdown is finished, that is why it is so important that businesses are ready to re-start their business as soon as possible. Here are 7 Tips For Businesses During Covid19 Lockdown


7 Tips for Businesses During Covid19 Lockdown

Do Not Stop Marketing

Businesses who were doing well before the Covid19 crisis still have a good business just on pause for now. What are people doing at home right now? Playing with their kids, educating them and DIY but what are they doing once that is over? Yes, getting online. They are looking for goods, looking for your business and if you are still putting information out there you are still in their minds for when this is all over. In the last crash some businesses increased their marketing spend and benefited from that by more that 40% when the crisis was over, they had the jump on their competitors because they were not in front of their customers.


Increase Your Marketing Spend

You can easily keep on top of your social media Facebook Twitter and LinkedIn. If you already use  Google Ads the PPC is now cheaper so keep going you will reach more people for the same amount of money. Think about putting Blogs out there, that will interest your customers as long as it is engaging and interesting you will keep their attention. Think of things you have done in the past re post things that worked that had the most engagements and that sparked conversations.


Don’t Hard Sell

Don’t hard sell to your customers they will switch off. When you push people to buy, they will push back harder and will switch you off from their mind especially if they cannot buy your product their and then.

It is like dangling the carrot that the donkey cannot ever catch until it is rotten.


Use This Time at Home

Use this time at home to look at your business, think about the things that you know need doing but you have not got round to it. The big one is your web site, get its SEO Checked make sure all details are up to date and check they are the same as your details are on Google as this will harm your sites authorisation and how it is seen online. Check you still put up to date information on your site at least once a week so search engines know that you are still operating. Register with Google Analytics to keep in touch how your web site is doing in the big wide world.


Reach Out

Reach out to your customers via e-mail just to see how they are doing but don’t do the big sell. If you know something about birthdays or a holiday, they were going to go on mention it and give them the personal touch it will go a long way and will keep you in their minds.

Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

Do Not Cut Your Prices.

Do not cut your prices, it smells of desperation and will do your business no good less profit margin in uncertain times will not help. Give more value to your product instead of a free month trial give them 2, give them a free e-book, a free advert for a week but do not cut your prices. When times are hard reducing your prices looks a good idea but if your customers are looking for your product it looks like desperation and will not do your balance sheet any good in the long run. Hold your nerve.


Think Ahead

Now is a bad time for all of us but think ahead when it returns to normal (how ever that might be) and you and your business is ready to take off again. And it will life will go on and you will go on look ahead and be positive do not get dragged down.


Add Your Business Here


 “By failing to prepare, you are preparing to fail.”

  • Benjamin Franklin

The world will carry on in the future, we will still be here working buying keep the faith and look forward.


14 April 2020 / by / in ,
Why are Reviews Important for Local Search?

Whether your small, local business is listed on Google, has a Facebook profile or even a website boosted with SEO tried-and-tested strategies, you may be wondering why you are not gaining the results you want or expected. If business is going well (congratulations), this guide will still be useful by showing you why review building is crucial to a strong marketing plan. Why are Reviews Important for Local Search? | Yellow Trumpet

Why are Reviews Important for Local Search? Whatever strategies you’re using as a local Devon business, we’ll show you why reviews are an essential part of your local marketing strategy and why Yellow Trumpet should be a key player within it. We’ll also cover how and where you should be looking to get reviews and how to direct your customers there to praise you (like they should!).


What is Local Search (Local SEO)?

Local search is the focus of search engines to offer solutions based on the location of a user. That’s why you’ll see top suggestions for businesses within local distances to where you are currently located.

Google is helping to send them your way (especially when you use location-specific terms, something which we will go into more detail on in another business guide for you).


Why are Reviews Important for my Local Business?

Whether you’re managing your own website and social media platforms or you are employing a third-party service to do so, you know the results from these platforms can take a while to come to fulfilment. Of course.They are vital and must be continually pursued, but the great thing about reviews is that it’s an instant validation of the value of your business, products and services, for both consumers and Google’s bots.

As more and more users turn to their smartphones as a more accessible means of searching, they can perform all the tasks they need to make a decision about you.:Such as visit your site and social media accounts, as well as see what people are saying about you.

Many consumer studies highlight how reviews drive the majority of customer purchase decisions. One example from Brightlocal shows that 93% of the customers they surveyed read reviews before committing to their purchase. While 85% trust online reviews as much as a personal recommendation from a loved one! To add, 73% of people said they needed positive reviews in order to trust a business. You only have to do a search online to find all the data that supports the importance of reviews for customer decision-making.

From Moz’s 2017 Local Search Ranking Factor guidelines, reviews account for roughly 10% of the ranking factors of Google rankings, which in laymen terms means reviews can help you appear higher in Google searches. Customer reviews (across a range of platforms) can equate to 13% of the driving factors of your visibility on the initial local pack i.e. the top local suggestions.

Great things about reviews

The great thing about reviews is that they can also help your website to rank well organically because customers will naturally use the key phrases within their content. For example, [Name] says, “ Yellow Trumpet is the best local review site. It helps me find out more about businesses in the area, and I always consult it before buying anything locally.” (not blowing our own trumpet or anything with this example!).This is why are reviews Important for Local Search.

Local business reviews need to be one of the main priorities in your digital marketing strategy. Why? Because they have the power to convince or put off a potential customer buying from you, and with something that is relatively out of your control. It’s worth helping in every way you can to make sure that good opinions are being voiced in the online sphere for all to see. (Note, no reviews are just as bad as negatives).


Where Should I Get Reviews?

A smart strategy when it comes to reviews is not to limit yourself to one platform, for two key reasons:

The more quality links pointing to your website, the more authority your website will gain, and the higher it will appear in searches.Gaining reviews across a range of respectable review sites help to build brand reputation by showcasing how good you are (from a user perspective and in Google’s eyes). A valid and useful point, whether you have a website or not.

Firstly, you should be looking to gain reviews on Google to help them recognise user’s recommendations of your products and services for relatable search terms. Google reviews will also appear when people search for your brand, with a star rating offering consumers a quick way to judge whether your business is, simply, good or not.

Facebook and LinkedIn recommendations will also help to cement brand reputation when people look at your social media profile for your latest updates. Because many people are on social media already, this can be a great place to capture potential clients. Recommendations are also shareable/visible with the reviewer’s friends, helping to expand your reach to a broader network.


Industry and local-specific review sites can also be a good place for you to generate reviews as this is where people will look when they know what services/products they want and need a place to compare options easily.

As a locally-based directory and review site, the format and structure of Yellow Trumpet is positioned to offer all the viable options (within Devon) for a specific search. Therefore, it will rank highly in local searches because it’s an expert website that supplies all the solutions to the user in one place. Yellow Trumpet also helps small businesses in the area by positioning itself as a local-comes-first community, rejecting submissions from large corporations operating in the region


How Do I Encourage Customers to Review my Business?

Reviews are notoriously hard to obtain, even if your customers tell you how much they love you; you, therefore, need be proactive about receiving reviews, and make it easy for your people to review you.

If you have a list of subscribers, then consider sending out an email to encourage more reviews especially after they have made a purchase with you. Or simply edit your signature strip to include the links out to your review sites so that customers can easily access them every time you have correspondence with them. You could also include links or logos for review sites on business cards, posters or other forms of print marketing. Additionally, consider leaving reviews for businesses that supply your own; chances are they will reciprocate the goodwill. Consider using Yellow Trumpet as a key platform, also. We run monthly competitions to incentivise customers by rewarding them for their opinions and helping to support local businesses like yours.

To find out more about Yellow Trumpet, take a look through our website or contact us today. Remember to share and like us on Facebook, Twitter and LinkedIn for more business guides and updates for local North Devon businesses.

Please get in touch, if there are any specific questions you want answering within our business guides or if you would like to collaborate with us.


Add Your Business Here


 “By failing to prepare, you are preparing to fail.”

  • Benjamin Franklin

8 April 2020 / by / in ,
The Who What Where of Yellow Trumpet “The Devon Directory”

Yellow Trumpet is “The Devon Directory” and was created to help support and promote Devon based businesses by improving brand awareness within the Devon region and beyond. We help smaller businesses promote themselves with the professionalism and reach of a national company.

Our primary focus is to help small business owners in Devon find innovative ways to fuel innovation and drive business growth. By generating new business through our collective community, we create jobs for local people and help the local economy. Then, we provide strategy and support to sustain that digital growth to help small business become bigger and more stable enterprises.




The Who What Where of Yellow Trumpet “The Devon Directory”

Who are we?

Whether you’re looking for somewhere to eat and drink, somewhere to stay or for somewhere to work, Yellow Trumpet is the Devon directory. With thousands of listings at your fingertips and easy search facilities, we’ve got what you’re looking for.


What do we do?

We’re a Devon based start-up and the only online directory providing digital strategy and support for small businesses, helping to fuel innovation and drive business growth.


When did we begin?

Our owner, Mark Turnock, launched the business in 2019 and has been a resident of Devon since 2003. Seeing the challenges facing his local community Mark has acted to help his community by sharing his experience with small business owners, communities, councils and individuals.


Where do we serve?

Devon is world class by nature, with an economy bigger than Bristol (valued at over £17 billion) and the second most visited county in the UK. We received over 24 million overnight visitors last year, who spent over £2.5 billion in our local economy. Yet most small businesses in Devon are behind the digital curve, we’re looking to help those businesses find customers, employees and each other through skills transfer and support. Therefore, we’re primarily focussed on serving the Devon area, but watch this space, as we grow we’ve got plans to move into the surrounding areas and help small businesses throughout the UK to unleash their potential.


Who do we do it for?

Our primary focus is to help small business owners in Devon find innovative ways to fuel innovation and drive business growth. By generating new business through our collective community, we create jobs for local people and help the local economy. Then, we provide strategy and support to sustain that digital growth to help small business become bigger and more stable enterprises.


Add Your Business Here


 “By failing to prepare, you are preparing to fail.”

  • Benjamin Franklin

The Who What Where of Yellow Trumpet "The Devon Directory"
6 April 2020 / by / in ,
How Does Furlough Work For Employers and Employees During the Covid19 Crisis (Updated April 2nd 2020)

Claiming your employees wages through the Covid19 crisis

During these unprecedented times the Government has stepped in realising that people will not be able to work. This would mean the economy would take a huge dive, people would have no money and the amount of people affected by this virus would sky rocket. So the Government have produced the Furlough Scheme (Coronavirus Job Retention Scheme) for employers and employees



Claiming your employees wages through the Covid19 crisis

As the Cvid19 crisis grows the Government tries and help people as best as they can spending billions of pounds to keep families fed and businesses ready to start when the crisis is over. The last prediction for the self-employed was that in excess of 800,000 small and medium businesses will no longer trade at the end of this. That means millions of jobs will have gone and the universal credit claims have gone up by 10 fold in the last week alone. Some amazing figures of money have been said throughout the media of what the Government is spending. In truth I do not think any one knows.Most of the money will go sustaining the economy and helping families through the hardship, this is a guide to how employers can claim the furlough scheme for their employees throughout this crisis.


The so called Furlough Scheme is ” Coronavirus Job Retention Scheme ” and the system has been put together quickly so the service is not open as yet, it is expected to be ready late April 2020. Employees can be Furloughed through the HMRC portal.


This scheme is open to all employees who are on PAYE before 28th February 2020, and will last at least three months from March 1st 2020 The scheme will pay 80% of the employees wage to a maximum of £2,500 per month plus National Insurance contributions plus minimum automatic enrolment employer pension contributions on that wage and this scheme can be used at any time within the three month period

Employees eligible for this scheme

Employees to claim the furlough scheme must be on PAYE from the 28th February 2020 and can be of any type of contract.

  • Full time
  • Part time
  • Zero hour contract
  • Flexi hour contract
  • Agency contract

If you were made redundant after 28th February 2020 and the re-hired you can also claim the scheme.

If you are claiming the scheme you can not work for your employee in any way or that generates the employee an income for services etc.

Money from this scheme is still taxable and open to normal deductions.

If you are being paid from your employee you can not claim on this scheme.

The employer and employee must agree to be furloughed and must be a letter of intent written between the two sides.

Why should you be furloughed?

If you can not work safely within the guidance of the Government for the Coronavirus

Employees on unpaid leave

If you were on unpaid leave before 28th February you can not be furloughed, only after 28th February you can be furloughed.

Employees who you are on sick pay

If you are shielding then you can be put on furlough

If you are off sick or self-isolating then you will be paid sick pay and then can be furloughed after this.

If you have more than one job

If you have more than one job then you can be furloughed by one or both of the jobs the cap applies individually.

Volunteer work or training.

If you do volunteer work you still can claim furlough.

If you are doing training with your employer you must be paid from your employer as long as the employer is not making a profit at that time for your training.

If you are on maternity leave

You must abide by the Government guide lines as normal and pay as normal.

What you need to claim as an employer

Employers should discuss with their staff and make any changes to the employment contract by agreement. Employers may need to seek legal advice on the process. If sufficient numbers of staff are involved, it may be necessary to engage collective consultation processes to procure agreement to changes to terms of employment.

To claim, you will need:

  • your ePAYE reference number
  • the number of employees being furloughed
  • the claim period (start and end date)
  • amount claimed (per the minimum length of furloughing of 3 weeks)
  • your bank account number and sort code
  • your contact name
  • your phone number

You will need to calculate the amount you are claiming. HMRC will retain the right to retrospectively audit all aspects of your claim.

The Furlough scheme is a temporary scheme which will run for approximately 3 months starting from 1st March 2020 this will stay under review until further notice.

For more information Click https://www.gov.uk/guidance/claim-for-wage-costs-through-the-coronavirus-job-retention-scheme

2 April 2020 / 5 Comments / by / in ,
Advice for the self-employed during the Covid19 Crisis (Updated 31 March 2020)

Advice for the self-employed during the Covid19 Crisis ( Updated 31 March 2020 )

In this crisis the Government have a plan to support everyone young and old, employed and unemployed. It seems that the self-employed are a bit of an anomaly all on their own. When the UK get a high unemployment rate the Government seem to encourage people to start up their own businesses with tax teasers, but now the self-employed are getting help in hand with everyone else, are they are going to pay for it later.

How the self-employed are being assisted by the Government?



Self-employment Income Support Scheme


“Self-employed people are a crucial part of the UK’s workforce who’ve understandably been looking for reassurance and support during this national emergency.”


Who Is Eligible For The Grant Scheme?

  • if you are part of a partnership or self-employed
  • you are working or not at this time
  • you have returned a self-assessment tax form for 2018-2019
  • traded in the year tax year 2019-2020
  • intend to trade next year 2021
  • trading profits are less than £50,000
  • trading profits average less that £50,000 for the years 2016-17, 2017-18 and 2018-19
  • these profits are more than 50% of your taxable income for the same period
  • only the years that you have filed a Self-Assessment tax for will be taken into consideration.

Who Is Not Eligible For This Scheme If?

  • If you started self-employment after March 2019
  • you have not filed a self-assessment form for the year 2018-19
  • your taxable trading profit is more than £50,000 per year 2019-19
  • you have an average of £50,000 or more trading profit averaged over the last 3 years 2016-17, 2017-18 and 2018-19.

How Much Can You Claim?

You will receive 80% of your average trading profits for the Years 2016-17, 2017-18 and 2018-19. There is a Maximum of £2,500 per month for 3 months. This will be assessed again in the future and will be paid direct into your bank account.

How Do I Apply For The Grant?

The payment is automatic you do not need to do anything at all, you will be notified to how much you are entitled to and the payment will be paid directly to you the earliest April 2020 ( This is the earliest and may slip to a later date to be confirmed).

WARNING!

The HMRC will not ask for any bank details.If you get a Text or e-mail asking for your details to apply for this grant it is a scam.

At the end of this crisis I hope the Government will find a way to keep the self-employed going and encourage new businesses as the people who have lost their jobs because of this Covid19 epidemic seek new opportunities in their lives.

I would not like to be in the Governments shoes they have an incredibly hard job and balancing act to do, and for one think they are doing a great job.


Gorenment link

https://www.gov.uk/guidance/claim-a-grant-through-the-coronavirus-covid-19-self-employment-income-support-scheme

Businesses will change for ever.

“By failing to prepare, you are preparing to fail.”

By Benjamin Franklin

27 March 2020 / 2 Comments / by / in ,
Business Support Through The Coronavirus Crisis

(updated 14th April 2020)

In the last few weeks the world has been turned upside down, and now it is the turn of the UK. We have a shut down of transport, social interaction work and business.Business Support Through The Coronavirus Crisis

Our aim is to assist businesses and the self employed to find the correct information and cut through the jargon to get support and find how to get the support from the Government in these very trying times.


Business Support Through The Coronavirus Crisis

Office for The National Statistics

Deaths registered weekly in England and Wales, provisional

https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/deaths/datasets/weeklyprovisionalfiguresondeathsregisteredinenglandandwales


Latest business premises to close plus exemptions and guidance from Gov.uk Dated 25 March 2020

Click Link Below for official Statistics

https://bit.ly/2JgHrop


Companies to receive 3-month extension period to file accounts during Covid-19 crisis

http://shorturl.at/egotW


Coronavirus (covid-19) Foreign Secretary’s statement on support for British people abroad

https://bit.ly/39i0p8H


Guidance on shielding and protecting people defined on medical grounds as extremely vulnerable

https://bit.ly/2xn7SpO

In these challenging times businesses will change the way they trade, stock goods and how they deal with payment transactions. The whole world will change for the better, we will look at the resilience of our markets our trade and of how we recover from this with the human cost.Governments will have to redesign their ideas with a common goal of making the world a better and more resilient place to live.


Businesses will change for ever.

Businesses must look at the long term affects of this crisis ready to bounce back and be stronger more resilient for the future

25 March 2020 / by / in ,
Coronavirus and visiting the South West

We recognise it’s been a difficult few weeks for the world and a lot of people in our local community are going to need support through this time. Uncertainty and anxiety have been unwelcome guests for Britain for far too long.

With Government guide lines changing every day as this virus grows, we must listen and act together as one to fight this pandemic.


As numbers in the capital grow with infections to the virus, more and more people are travelling to the South West.

The Coronavirus is spreading throughout the UK at great speed, we should be doing as much as we can to stay at home and by social-distancing we will all beat this virus


Coronavirus Simply Explained

We in the South West of England see lots of people from London and other areas of the country coming down and enjoying our beaches and country side, we would love to see you, but now is not the right time.

Please, Please, Please stay at home. If we all do this NOW then we can beat this and we would love to see you all after this pandemic is over.

After all we do need your business.

We Miss You!


23 March 2020 / by / in ,